Need irresistible content that resonates?

I help health & wellness entrepreneurs connect with their audience by telling their stories.

Many business owners say they don’t mind writing content. They just don’t have the time to give it the attention it deserves.

That’s a big problem.

Poorly written content means your target audience can’t find you, has trouble understanding what you offer, and isn’t sure what makes your service or product special.

Your stories are the soul-print of your business.

When people purchase your product or service, they’re purchasing it from you for a reason. You might assume their reasons are logic-based, and you write your copy to reflect that. You try to describe your products and services in as much detail as possible. You give them the facts, and they nod their heads in agreement. 

“Yes, that all makes sense,” they think to themselves as they stifle a yawn. “Yes, perhaps that’s what I need to do…sometime.”

How do you get them from “let’s do this sometime” to “oh my goodness, I need to take care of this right away!”?

Think back to when you were a kid. Which parental lectures do you recall? Now, which stories do you recall? Which were more meaningful to you as you made decisions in your life?

Okay, that all sounds well and good, Christa. But…

  • How do I know which stories to tell for my business?
  • What if I don’t have any good stories or my stories don’t seem all that interesting?
  • How do I know when to tell my stories?
  • How do I know if I’m telling my stories in a clear and engaging way?

That’s where I come in.

Content is your currency.

Everyone has a story to tell that can enliven their brand. Stories breathe life into products and help us explain intangible or even esoteric service offerings. I help unpack your stories and write them in a compelling way that resonates with your specific audience.

As a journalist and author, encouraging words to play well together is one of my favorite activities. Crafting sentences that sing rather than ramble brings me a delicious sense of satisfaction. Helping a struggling client reveal their authentic selves and clarify the beauty of their business on the page is as rewarding to me as the outcome of fast-paced thriller.

Whether you need to update your bio, re-energize the copy on your website, hope to captivate an audience at your next presentation or simply need someone to review your words, I can help.

Why it matters.

  • Your content should reflect your expertise, your brand/personality and your values.
  • Strategic, engaging content illustrates how your services and/or products resolve your audience’s problems.
  • Articulate content communicates your philosophy.
  • Consistent, helpful content builds trust, connection and engagement.

How I help.

Combining my skills as a content marketing writer, author and a published journalist, I help health and wellness entrepreneurs explain their services and tell their stories.

I can help you:

  • Clarify and articulate your stories
  • Edit and polish your current copy
  • Craft concise, easy-to-read copy for your website and other marketing materials
  • Write or update your bio
  • Prepare for upcoming presentations and/or media interviews

As a wellness writer, I specialize in collaborating with businesses who address all aspects of physical and emotional wellbeing, from the salon & spa industry and skin care to home design and women’s healthcare.

With a background in media relations, marketing communication and freelance journalism, I offer more than 20 years of experience writing for diverse industries, from non-profits and healthcare to corporations and small business owners. 

To learn more about my copywriting/copyediting services, please contact me to schedule a free 30-minute consultation at christa@christahines.com.

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