I write irresistible content that resonates.


I help health & wellness entrepreneurs grow their businesses by creating clear, engaging content that inspires and informs their target audience.

Your livelihood involves supporting and empowering others. But, are you having trouble articulating the services you offer and why they matter?

Do you struggle to deliver presentations that captivate your audience?

Is one of your goals to update your web content or your bio, but you never seem to have the time or energy to tackle it–or worse, don’t know where to begin?

That’s where I come in.

I’ll handle the writing so that you can focus on caring for your clients.

Many business owners say they don’t mind writing content. They just don’t have the time to give it the attention it deserves. When we feel pressured to get something out there, here’s what we’re most likely to do:

  • Rely on cut and pasted, formulaic script. 
  • Post content that makes sense to us, but not our intended audience. 
  • Throw words haphazardly onto a page with little regard to engagement or readability. (It’s not your fault. Words can be snooty about who they’ll mingle with.)

Content is your currency.

  • Your content reflects your expertise, your brand/personality and your values.
  • Strategic content illustrates how your services and/or products resolve your audience’s problems.
  • Articulate content communicates your philosophy.
  • Consistent, helpful content builds trust, connection and engagement.

How I help.

Combining my skills as a content marketing writer, author and a published journalist, I help wellness entrepreneurs explain their services and tell their stories.

I can help you:

  • Clarify and articulate your message and talking points
  • Edit and polish your current copy
  • Craft concise, easy-to-read copy for your website and other marketing materials
  • Write or update your bio
  • Prepare for upcoming presentations and/or media interviews

As a wellness writer, I specialize in collaborating with businesses who address all aspects of physical and emotional wellbeing, from the salon & spa industry and skin care to home design and women’s healthcare.

With a background in media relations, marketing communication and freelance journalism, I offer more than 20 years of experience writing for diverse industries, from non-profits and healthcare to corporations and small business owners. 

To learn more about my copywriting/copyediting services, please contact me to schedule a free 30-minute consultation at christa@christahines.com.

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